GerdsPresentations

Note: this blog has now merged with MediaFuturist.com

I am now publishing all my presentations at my main blog, MediaFuturist. 
All new presentations will be posted here
My videos are now on my Youtube Channel

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New: Futuretalks Videos

Presentation for ITV Marketing March 21 2007 London (edited, public version - if you work for ITV you can request the complete version) pdf approx 7 MB

Download itv_march_21_2007_london_web.pdf

My presentation at Canadian Music Week 2007 (Toronto, Canada): The Future of Music: Music Like Water & the Music Flat Rate

Touching on many subjects such as DRM / Copy Protection, the end of Control, the Flat Rate for Music, the Attention Economy in Music, Finding and being Found...
10.4 MB pdf
Download gerd_leonhard_music_futurist_on_music_like_water_cmw_2007_toronto.pdf
* video coming soon, too!

 

Gerd Leonhard on "Die Zukunft der Musik - das Ende der Kontrolle" Pop Open 2007 Stuttgart Germany (in GERMAN)

Here is the presentation I did at the Pop Open event in Stuttgart on Feb 10, 2007. Similar to my 'end of control' presentation in Norway the day before. Note: this is in GERMAN language (approx 1.5 MB pdf).
Download gerd_leonhard_futurist_pop_open_stuttgart_feb_9_2007_das_ende_der_kontrolle.pdf

Music Futurist Gerd Leonhard on "The End of Control" and the future of the music industry, presentation at bylarm 2007, trondheim, norway

Download the pdf  (3.5 MB)

Download the_end_of_control_gerd_leonhard_music_futurist_at_bylarm_2007.pdf

Gerd Leonhard Presentation at Euroslagt / Noorderslagt in Groningen

Jan 12, 2007: The Future of Music in 2007: Predictions and Previews,  Gerd Leonhard, Music Futurist, Groningen, Holland    Blog here   
Download gerd_leonhard_2007_future_of_music_predictions_at_noorderslagt.pdf

Gerd Leonhard's Presentation at BBC Radio 1: The Future of Radio (excerpts)

Here it is (4MB pdf:) Download gerd_leonhard_future_of_radio_at_bbc_nov_20_2006_for_blog.pdf
Enjoy

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My presentation at Imobicon 2006 in Seoul, Korea: "The future of mobile entertainment"

Very interesting event. Here is the pdf (4MB) with the presentation - enjoy
Download gerd_leonhard_imobicon_final.pdf And while you read check out this great track (with Mike Stern!)

my presentation in Helsinki Sept 8 2006

Download gerd_helsinki_future_of_music_end_of_control_helsinki_sept_8_2006.pdf

Radio2.0 and the Future of Radio: my presentation at RadioAsia 2006, June 23, Singapore

Great conference, lots of interesting people and discussions, and Singapore is well worth a visit, too (just did not have enough time to look around;).

This presentation is on the future of Radio
Download gerd_leonhard_future_of_radio_radio_asia_2006_june_23_2006.pdf

Please note: access to my presentations is free but please consider signing up for my newsletter, in return. Thanks!

"Radio's present market positioning is certainly challenged in many ways yet the future is also wide open for amazing new opportunities which by far outweigh the perils. By and large, radio already has the trust of its listeners (which is crucial in today's networked economy), so 'going digital' and swiftly embracing new technologies, expanding the rights grants wherever possible, getting the listeners (aka 'users') involved and engaged, and taking advantage of synergies of conversion with video, TV, print, wireless, and games is the only the beginning - Radio2.0 will mean a fully converged and multi-platform future.Time-and place-shifted digital radio entails entering the music business in an entirely different way, maybe even going head-to-head with online music retailers and wireless services. Licensing and copyright / usage right issues abound in this turf, and the traditional roles of most players are changing as we speak: record companies simply become music companies (and publishers, too), music managers become 360 service agencies, telcos buy (into) music companies, radio conglomerates start video services, public broadcasters will compete with itunes, handset manufacturers launch radio services...  In addition, the 'people formerly known as listeners' are no longer receivers - they are also senders. Witness blogging, podcasting, photo-and video-sharing - this is the advent of the user-creator, or what I call the "Usator".  Other megatrends that are impacting radio are the strong trend towards content-eclecticism and the rise of niche-markets and various 'long-tail' offerings, the trend towards decentralized selection of content (i.e. user-rated and tagged programs), the trend toward personalization and mass-customization, and the rise of the 'attention economy'.The  way forward for radio is maintain its traditional strength of high-quality programming and trusted editorial work while at the same time significantly shoring up its relevance in a digitally networked entertainment economy, where distribution (i.e. the frequency, the pipe, or the outlet) is a ubiquitous default but attention is scarce. What about the flat fee for digital music, as discussed in France? What will compulsory licensing for digital music distribution mean for radio? Will the previously illegal P2P file-sharing systems become licensed and grow into a major purveyor of cheap and legal music programs; i.e. will we once again see new technologies such as radio, the VCR and cable TV, being outlawed first but then come back fully licensed and significantly growing the market?”

The Future of Music - my presentation at SPOT 2006 "Music 2.0: How the new music business works, and how to get ready for it?"

Please note: access to my presentations remains free but in return please  sign up for my newsletter. (I will email you once every 4-6 weeks with relevant news, and your email address will stay strictly confidential, of course). Also: visit out my new MediaFuturist site.

The music industry of the future will be 2-3 times as big as today, and you can take advantage of the changes that will happen everywhere. Gerd Leonhard, Music-Futurist and co-author of the book ‘The Future of Music’, facts & figures, trends and visions covering a wide spectrum of issues such as filesharing, digital radio, online marketing, copyright versus usage right and more. Following his presentation there will be time for Q&A.

Download the pdf (1MB)    Download gerd_leonhard_future_of_music_spot_arhus_june_3_2006.pdf

Presentation at Convergence 2006 (Wellington, NZ)

My presentation at Convergence 2006, Wellington, NZ, May 25 2006
Web & Media 2.0, mobile content and social media: trends, opportunities and future scenarios
Download gerd_leonhard_presentation_at_conversion_2006_nz_web.pdf

Please note: access to my presentations remains free but in return please  sign up for my newsletter. (I will email you once every 4-6 weeks with relevant news, and your email address will stay strictly confidential, of course). Also: visit out my new MediaFuturist site.